The Century of the Self (2002)

58 Min.·IMDb 8.5

Season 1: Episode 1

The story of the relationship between Sigmund Freud and his American nephew, Edward Bernays. Bernays invented the public relations profession in the 1920s and was the first person to take Freud's ideas to manipulate the masses. He showed American corporations how they could make people want things they didn't need by systematically linking mass-produced goods to their unconscious desires.

Episodes

4 total

Availability

Multiple subtitles. Streaming in Full HD quality.

Information

GB · 4 episodes

Overview

The legacy of famed psychoanalyst Sigmund Freud informs the lives of people throughout the world even to this day, though it's a phenomenon to which most are unaware. The film is an exhaustive examination of his theories on human desire, and how they're applied to platforms such as advertising, consumerism and politics.

DocumentaryWar & Politics

Director

Adam Curtis

Cast

Adam Curtis, Anne Bernays, Martin Bergmann, Robert Reich, Edward L. Bernays

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